Hi Reader,

How was your week?

Today, I'll be talking about the reality of the fashion market right now: why people are buying less, what they are still willing to spend on, and what that means for growing your brand in this economy.

We all feel it. Fashion is getting harder to sell.

Consumers are becoming more selective about discretionary spending and looking harder for value, while at the same time, tariffs and rising costs are putting more pressure on margins.

So what does it take to keep growing when customers have more reasons to hesitate?

I looked at the latest results from Coach and Kate Spade to find out. Coach grew 24%, while Kate Spade declined 10%. They are both part of the same parent company, Tapestry.

But the interesting part isn't the headline numbers. It's what happened underneath them.

What did Coach do that kept customers coming? Why did Kate Spade struggle to maintain demand? And what can an independent fashion founder learn from both?

Below, I break down the market signals you should be watching right now.

And most importantly, you'll learn what you can do to tell whether your brand is actually getting stronger, and which actions can help you build more resilient growth.

I want these weekly “meetings” to be useful for you and your business, so please tell me what you think. What was helpful? What wasn’t? What are you struggling with right now? And, what would you like me to cover?

Just hit reply to this email and tell me. Or reach me directly: sa@fashionbrandadvisor.com. I read every response.
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See you next Sunday,
Sofia

Fashion Brand Advisor | fashionbrandadvisor.com​