Hi Reader Today I'll talk about how to stop starting over. Share a simple scenario planning framework to plan launches, pivot with purpose and grow a brand that builds on every move. If you've spent any time around business coaches, you've heard it. Just do it. Stop overthinking. Stop planning. Just start. And honestly? It works, at first. If you're frozen, action is the cure. You launch the drop, post the reel, email the stockist. You feel like a founder again. Then something doesn't land....
6 days ago • 2 min read
Hi Reader This week, I want to show you how to make ads pay for themselves to grow your business online. If you run an online clothing brand, you have probably felt it this year. The ads that used to bring in customers cost more and work less. Orders still come in, but growth has gone quiet, and nobody can quite explain why the old formula stopped working. This piece is for founders who want to keep their website at the heart of the business and still grow. Inside, you’ll find how the winners...
13 days ago • 7 min read
Hi Reader This week, I want to talk about a change in how people shop that will shape the fashion business for years to come. More and more shoppers no longer start with Google or Instagram. They open ChatGPT, Google's AI Mode or, as of this month, Meta's new agent Muse, and describe what they want: "a linen dress for a summer wedding, under $150." The assistant searches, compares and shortlists. Increasingly, it can also buy. The numbers are already significant. Between January and March...
27 days ago • 1 min read
Hi Reader This week was an absolute whirlwind in fashion. I am sure your feeds are already flooded with show reviews, viral runway clips, and trend breakdowns from New York and London Fashion Weeks. It is easy to get caught up in the visual spectacle, but if we peel back the layers of style, the real story of SS27 isn't about aesthetics; it is about business model shifts. As millions of consumers actively step back from traditional luxury, we are seeing a pivotal moment unfold for independent...
about 1 month ago • 1 min read
Hi Reader, How was your week? Today, I'll be talking about the reality of the fashion market right now: why people are buying less, what they are still willing to spend on, and what that means for growing your brand in this economy. We all feel it. Fashion is getting harder to sell. Consumers are becoming more selective about discretionary spending and looking harder for value, while at the same time, tariffs and rising costs are putting more pressure on margins. So what does it take to keep...
about 2 months ago • 1 min read
Hi Reader, Here’s our first week of 7-Figure Brand. Grab a coffee, and give your brand 15 minutes. If you’re as tired as I am of deleting and filtering constant AI spam from your inbox, I promise you won’t find any of that cr*p here. I’m bringing 12+ years of experience in the fashion industry, so you can skip some of the hard lessons and move a few steps forward faster. I also spend a lot of time researching what’s actually happening in the industry and checking the laws, regulations and...
about 2 months ago • 1 min read