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Fashion Brand Advisor

7-Figure Brand: Wholesale, tariffs & your next move

Published about 2 months ago • 1 min read

Hi Reader,

Here’s our first week of 7-Figure Brand.

Grab a coffee, and give your brand 15 minutes.

If you’re as tired as I am of deleting and filtering constant AI spam from your inbox, I promise you won’t find any of that cr*p here.

I’m bringing 12+ years of experience in the fashion industry, so you can skip some of the hard lessons and move a few steps forward faster.

I also spend a lot of time researching what’s actually happening in the industry and checking the laws, regulations and market dynamics that can affect your business, so you don’t have to spend hours doing it yourself.

Every Sunday, I’ll bring you practical ways to build your brand, understand what’s changing in the industry, learn from brands that have made it, and simplify the work with useful tools, templates and systems.

So, what are we covering today?

What a Showroom Director Wishes Founders Knew Before They Go Into Wholesale

What it really takes to grow through wholesale

Last week, I sat down with a showroom director for a very honest conversation about what it actually takes to grow through wholesale, why brands get rejected by showrooms, and what buyers are really looking for.

If you’re thinking about going wholesale, or you’re already doing it but want to improve your results, I really recommend reading this one.

The wholesale season
work-back planner

I’m sharing a practical tool exclusively here

Enter your show date, and it will map out the timeline and key steps you need to cover so you know what needs to happen — and when.

The Tariff Squeeze: How Fashion Brands Can Grow Through 2026's Uncertainty

I’ve laid out the current situation, why it has a significant impact on fashion businesses, and, most importantly, what you can actually do about it.

You’ll find a Founder Playbook with practical steps you can take to keep growing even in this environment.
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I want these weekly “meetings” to be useful for your business, so please tell me what you think. What was helpful? What wasn’t? What are you struggling with right now? And, most importantly, what would you like me to cover?

Just hit reply to this email and tell me. Or reach me directly: sa@fashionbrandadvisor.com. I read every response.
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See you next Sunday,
Sofia

Fashion Brand Advisor | fashionbrandadvisor.com​

Fashion Brand Advisor

Sofia Athanasiou, MBA

For indie fashion founders aiming at 7 figures. Every Sunday, I’ll bring you practical ways to build your brand, understand what’s changing in the industry, learn from brands that have made it, and simplify the work with useful tools, templates and systems.

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